LaJuan Whitlow founded Modern Goddess over 20 years ago, inspired by a deep love for her daughter, niece, and nephew, all of whom struggled with sensitive, dry skin. With a heart full of care, LaJuan developed natural products designed to nourish and protect their delicate skin. This personal journey sparked her passion for crafting high-quality body care products, ultimately giving rise to Modern Goddess, a brand dedicated to providing gentle, effective skincare solutions for individuals with similar needs. Today, Modern Goddess continues to uphold its commitment to nurturing healthy, beautiful skin with love and intention.